Formula, a supplement brand, whose ethos is deeply rooted in the philosophy that optimal body function is achieved through purity and essentiality, with every other component being mere noise.
Brand Strategy
Visual Identity
Package and Stationery Design
To develop a brand identity that not only stands out in a highly competitive market but also deeply aligns with the brand’s core vision and mission.
We combined clean aesthetics, sleek design elements, a monochrome palette, and organic textures to visually reflect the brand’s philosophy. This approach was designed to guide consumer focus toward the product’s inherent quality, reinforcing the brand’s commitment to health.
The logo takes inspiration from scientific innovation, symbolizing a modern lab environment. A delicate, minimalist font reflects the brand’s dedication to simplicity, precision, and a science-driven approach.
To further enhance this vision, we opted for a transparent bottle design, setting the brand apart from competitors' often heavily covered packaging. This choice embodies Formula’s core philosophy: "Focus on the inner side of your body first." The clean, minimal aesthetic reinforces the brand’s commitment to purity and essentiality, allowing the product’s quality to take center stage.
This project recieved ODA GOLD award for Brand Identity and Packaging Design
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