Frequently Asked Questions

Q: What’s the difference between Brand Strategy and Visual Identity?

Brand Strategy is the full foundation — it defines who you are, what you stand for, how you sound, and how you show up visually. It covers everything from positioning and messaging to a complete visual identity system. Visual Identity, on the other hand, is a faster, design-focused option for brands that already have a clear strategy and need strong visuals to match.

Q: What does the discovery phase require from me?

You’ll complete a guided form that helps us understand your business, values, and audience. We’ll also request any existing brand materials, insights, or research you may have.

Q: What does the discovery phase require from me?

You’ll complete a guided form that helps us understand your business, values, and audience. We’ll also ask for your references, existing insights, or research you may have.

brand strategy

What’s the difference between Brand Strategy and Visual Identity?

Brand Strategy is the full foundation. It defines who you are, what you stand for, how you sound, and how you show up visually. It covers everything from positioning and messaging to a complete visual identity system.

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Visual Identity, on the other hand, is a faster, design-focused option for brands that already have a clear strategy and need strong visuals to match. Not sure which one fits best? We’ll help you decide.

What is a “Customer Journey Map,” and why does it matter?

It’s a tool we use to understand how your audience interacts with your brand: from first discovery to loyal customer. It helps us design an experience that flows and feels right at every step.

What does the discovery phase require from me?

During the discovery phase, we’ll ask you to complete a short form to help us learn about your business, values, and audience. We’ll also ask for any brand materials, insights, or research you already have. Then, we’ll book a 30–60 minute session together to talk through everything and set the foundation for design.

brand identity

Should I get Visual Identity if I already have a brand strategy?

If your brand strategy is solid and recent, Visual Identity is the natural next step. We'll build a design system that reflects your positioning and helps you show up with intention.

What if I don’t like either of the design directions?

Our process is highly collaborative. You’ll have a chance to give feedback early on, and we build with that in mind. Revisions are part of the journey, we don’t move forward until it feels right.

What’s included in the “art direction” part?

We help define how your brand should look in the real world. Think photography style, layout suggestions, and visual tone. It's a creative guide for you or your content team moving forward.

Can you refresh my current visual identity instead of starting from scratch?

Absolutely. If your existing brand has elements worth keeping, we can evolve the visual identity: refining what works and reimagining what doesn’t. Whether it’s a subtle update or a full rebrand, we’ll make sure it feels aligned, intentional, and ready for what’s next.

What does the discovery phase require from me?

web design

Do you handle both design and development?

Yes. We take care of the full process: from wireframes to visual design to building and launching the site. We typically work with Webflow or custom-coded websites, depending on what best suits your goals and technical needs.

What happens after the site is live?

We offer post-launch support to help you monitor performance, tweak content, and resolve any bugs. Ongoing maintenance options are also available.

Can I update the site myself after it’s built?

Definitely. We build on user-friendly platforms and provide handoff documentation or training so you can keep things fresh without needing a developer.

art direction

Is this for digital only, or also physical spaces?

Both. We direct campaigns, pop-ups, shoot concepts, trade show booths, - you name it. Whether it’s on-screen or in a space, we bring your brand world to life.

What if I already have a creative team?

Great! We can plug in to provide creative leadership and visual cohesion across assets. Think of us as your external creative director.

What do you need from me before starting?

We’ll send a short prep guide, but mainly: your goals, references that inspire you, any brand assets you already have, and the scope of what needs to be created.

Can I book this for a one-time event or campaign?

Absolutely. Many clients use this package for product launches, photoshoots, or one-off campaigns that need creative firepower.